WOMEN AND TOBACCO USE
Gender, women, and the tobacco epidemic
This monograph contributes to the scientific understanding of gender, women, and tobacco in the context of efforts to control the global tobacco epidemic. Topics covered include determinants of starting to use tobacco; exposure to second-hand smoke; the impact that tobacco use has on health; addiction and cessation; treatment programmes; and gender and human rights policy.
Read MoreTobacco Industry Targeting of Women and Girls
The tobacco companies have long understood the importance of women and girls in the overall market for cigarettes and as a source of new customers. By focusing their research on how females view themselves, their aspirations and the social pressures they face, the cigarette companies have developed some of the most aggressive and sophisticated marketing campaigns in history for reaching and influencing women and girls.
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