The tobacco industry continues to market heated tobacco products (HTPs) as tools to help smokers switch from cigarettes to “safer” alternatives or to quit using nicotine entirely. However, there is no conclusive, unbiased evidence to show that HTPs are safer than combustible cigarettes, nor have HTPs been clearly linked to quitting.
And now, new research has cast doubt on Philip Morris International’s claim that its IQOS heated tobacco product is smoke-free, as well as raised questions about the risks associated with repeated use.
Learn more about tobacco industry claims around HTPs and learn why the industry’s rhetoric should not be trusted.